There's something I have noticed over the years as it relates to those who try to break out of their niche audience to reach a broader appeal. The ones who make it and succeed are the ones who realize that you have to adapt and change up your style. Not necessarily change who you are, but you have to make little changes to how you are perceived and how you interact with others when in that new lane.
Allow me to explain.
Rapper 50 Cent came up with this image of the hard core thug drug dealer turned rapper who was displaying the realness and rawness of the street life that he experienced. As his success increased, he decided that he was going to branch out from just rap music. He began to do some movies, invested in Vitamin Water, and has also created a line of headphones. He has also made a ton of money in the process.
Rapper Jay Z also came from a Hard Knock Life, forgive the pun, to have a succesful rap career after years of selling drugs. He also has evolved from simply rapping to running his own label, having a club and owning a tiny portion of an NBA franchise (while helping that franchise move to Brooklyn), before selling that piece so he could become a sports agent and represent NBA players. Need I point out how much money this man has accumulated in his time in the business?
There are others who have done this as well, come from hard times, have this image of the tough street hardened guy who will take no shit and will not suffer any fools who would step to them. However they also were smart enough to understand that when you are in the streets, or you're in a rap battle, or you're doing something that is affiliated with hip hop, there is a different mode of behavior and way you conduct yourself than when you are stepping out of that niche and into a more mainstream setting.
You don't react the same with the Fortune 500 crowd as you would an up and coming rapper who thinks he's going to take your spot. You just don't do it. There's a difference in the image that you convey, as well, when you are growing older and you are preparing yourself for the life after rap. It's a whole new world.
Nicki Minaj has not figured this out, which is why she continues to act the exact same in her pop (I refuse to call her hip hop) world, that she does in the more mainstream and much larger audience on American Idol. She has been presented with a perfect opportunity to broaden her audience and attract a whole new crowd of people who perhaps would never have heard of her before. While she's not my cup of tea, she does have a lot of fans out there.
However she seems like she's destined to forever be locked in that holding pattern. She'll never be able to expand her empire beyond what it is now the way she is acting on the show. You can call it "Selling out" or "forsaking her identity" or whatever you want. And her fans can talk about how she's just "keeping it real" until their blue in the face, but the bottom line is that when she gets a golden opportunity such as being a judge on a massively popular show such as American Idol, and the chance to introduce herself to a whole new audience and potential fans to buy her albums and come see her on tour, and the entire time she's on there all the reactions to her are negatively portraying her in her ridiculous and at times petty disagreements with Mariah Carey, she's doing something wrong.
This hit home in the last few days when it came out that Minaj childishly dismissed Mariah Carey's critique of one of the artists (And Minaj's criticism of the artist) with a "Simmer down sir". This apparently caused a reaction from the crowd which was shocked that she had said that. At the end of the day, it's not that big a deal in and of itself. It's another instance of Minaj's pettiness and her striving for this thing of her always being in the news.
She's not realizing the great opportunity she's got, and she's not understanding that you don't get out on the big mainstream stage, with a chance to attract a whole new set of fans to go with your older ones, by behaving the exact same way. You're not attracting new people then, you're preaching to the choir. And you're turning off a whole new set of people that potentially could have been fans.
I don't watch the show (I saw the 2nd season and that was it), but I've talked to three people who watch the show religiously over the years and every single person A. asked me "who the hell is that loud mouthed girl?" and B. can't stand her. A few of them have said that if she's back next year they won't watch it. I have to imagine they aren't the only ones who feel that way.
Now I realize that Nicki is an acquired taste. She's definitely not for everyone, and her style is ...something else. I get that. And if all she wants to do is have her limited success that she's got right now where she sells a few million records, gets a Grammy or two perhaps, and gets some reality TV work, then hey, have at it. Continue to be ....for lack of a better word, Nicki.
However if you want to expand your empire, and grow and branch out into the corporate world, perhaps you should take a page from the book of 50 and Jay. Learn there's an attitude and personality that you can exhibit in your music world, that is not how you react outside. Can you imagine 50 Cent getting a deal where he's an American Idol judge, and going out there cursing, insulting other judges, and just playing that role that he's done in hip hop?
Howard Stern, is one of the few people who is able to basically just be him no matter where he goes, however even he knows that he has to dial it back when hosting America's Got Talent. He's not going to be going out there cursing and inviting these girls who come up to sing to take their tops off. He knows how to act, while still being him.
50 and Jay know how to act when in different environments. Nicki, it appears, does not know how to do that, and sees no problem with spazzing out on live TV at someone who has accomplished an incredible amount more in the music industry than she. I'm reminded of that time that Bow Wow went and started talking trash about Will Smith, and damn near everyone pushed back and let him know he wasn't anywhere near where he could throw rocks at the throne like that, ESPECIALLY someone who paved the way for someone like Bow Wow to go from music to TV and Movies.
Nicki doesn't have to like Mariah Carey, but she should have respect for what she has accomplished in this game, and Nicki should also know enough to realize that she's got a golden opportunity here to really create a lane for herself.
She just has to be smart enough to take it, and not just be fine with the spot she's in now.